Modeling the impact of sales promotion on store profits
Millions of dollars are spent each year on sales promotion in grocery retailing. Despite this, no one really knows wheter promotions for individual items have positive, neutral, or negative effects on the store’s total profits. In this dissertation, an attempt is made to build a framework model that...
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| Format: | Doctoral Thesis |
| Language: | English |
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Handelshögskolan i Stockholm, Centrum för Konsumentmarknadsföring (CCM)
1995
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-883 http://nbn-resolving.de/urn:isbn:91-7258-396-7 |