Portfolio-based segmentation and consumer behavior : empirical evidence and methodological issues
Recent work in the area of retail financial services marketing almost invariably cite the deregulation of national and international financial markets as a major reason as to why financial institutions have a need for better knowledge of their customers' behaviors and needs. Among the most soug...
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| Format: | Doctoral Thesis |
| Language: | English |
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Handelshögskolan i Stockholm, Centrum för Konsumentmarknadsföring (CCM)
1999
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-647 http://nbn-resolving.de/urn:isbn:91-7258-503-X |