Beyond private label : the strategic view on distributor own brands
During the past two decades something fundamental has happened to the relationship between manufacturers and distributor organisations in many European countries. Within a number of product markets, distributors have launched their own products, forcing manufacturing companies to compete with shelf...
| Main Author: | |
|---|---|
| Format: | Doctoral Thesis |
| Language: | English |
| Published: |
Handelshögskolan i Stockholm, Centrum för Konsumentmarknadsföring (CCM)
2000
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-627 http://nbn-resolving.de/urn:isbn:91-7258-533-1 |