Price discrimination, advertising and competition
There are two main views of advertising – the informative view and the persuasive view. This thesis studies aspects of the informative view. One aspect of interest is whether firms can benefit from collusion on advertising even though advertising is only informative. If so, will this enhance or lowe...
Main Author: | |
---|---|
Format: | Doctoral Thesis |
Language: | English |
Published: |
Handelshögskolan i Stockholm, Samhällsekonomi (S)
2005
|
Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-513 http://nbn-resolving.de/urn:isbn:91-7258-684-2 |