Price discrimination, advertising and competition

There are two main views of advertising – the informative view and the persuasive view. This thesis studies aspects of the informative view. One aspect of interest is whether firms can benefit from collusion on advertising even though advertising is only informative. If so, will this enhance or lowe...

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Bibliographic Details
Main Author: Simbanegavi, Witness
Format: Doctoral Thesis
Language:English
Published: Handelshögskolan i Stockholm, Samhällsekonomi (S) 2005
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-513
http://nbn-resolving.de/urn:isbn:91-7258-684-2