The emergence and change of Pharmacia Biotech 1959-1995 : the power of the slow flow and the drama of great events
This is the second volume of a dissertation dealing with industrial marketing change processes. The empirical part of the dissertation describes a set of marketing organization changes in Pharmacia Biotech. In 1959 Pharmacia AB launched a completely new separation product for biochemical separation...
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| Format: | Doctoral Thesis |
| Language: | English |
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Handelshögskolan i Stockholm, Marknadsföring, Distributionsekonomi och Industriell Dynamik (D)
1996
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-1083 http://nbn-resolving.de/urn:isbn:91-7258-410-6 |