A creation of competitive advantage by using differentiation of company´s strategy actions : The case study of IKEA Sweden with experiences on Chinese and French markets.
The thesis is an investigateion of Ikea´s strategies on differents markets. The reasearch shows how the company had to adjust to different markets and conditions, in order to achieve competitive advantage.
| Main Authors: | , , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2007
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-851 |