Advertising Theories and Models - How well can these be transferred from text into reality?
The purpose with this study is to find out to which extent four of the existing advertising theories and models are relevant to the market today. This will be done by investigating the literature published on these in present literature. This study has been examined an international organisation to...
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2007
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-846 |