Personligt Varumärke och Ledarskap : En kvalitativ studie om hur företagsledare använder sig av personligt varumärke i sitt ledarskap
The meaning of being someone and standing for something is getting more important today in the Swedish business market. Our thesis has a qualitative approach that aims to study the usage of personal branding in the upper-management of Swedish organizations. Theories collected from literature and art...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-5425 |