Different perspectives concerning communication in a global company
The international company used in this study has their head quarters located in Sweden. This is a ‘born global’ company which means that they are not bound to a home market; instead they use the world as their market. It does not mean they passed over their home market and went global directly, but...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2010
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-5089 |