Consumer perception and decoding of language-mixed advertisements in the Swedish consumer market
The present study focuses on the phenomenon of using foreign language, or a language mix in advertising messages on the Swedish consumer market. The purpose established for the research was to see if the use of English language or an English-Swedish language mix of advertisement message in the Swedi...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2010
|
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-4728 |