CSR: Do companies make sufficient use of this potential?
In this thesis, we analyzed CSR content and communication via the marketing tools of Czech and French companies. We focused mainly on whether companies perceive CSR as another marketing tool - whether it measures rentability, reach and othe KPIs.
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-45459 |