Modern marknadsföring i en utav Sveriges äldsta branscher : En kvalitativ studie om hur livsmedelsföretag stärker sin varumärkeskännedom med influencer marketing
In today's society, influencers have grown and become much more common, thus marketing insocial media has increased drastically. Many companies today have influencer marketing aspart of their marketing strategy. With the help of influencer marketing, companies can increasetheir reach in campaig...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet
2021
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-45340 |