The influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer?

Sustainable development is an emerging concept based on three pillars: economic, ecological and sustainable. Indeed, more and more consumers around the world are concerned about including this concept in their way of consumption. Then, on the one hand, sustainable development is an integral part of...

Full description

Bibliographic Details
Main Authors:	Perrin, Elisa, Ferrer, Juliette
Format:	Others
Language:	English
Published:	Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet 2021
Subjects:	consumer green marketing product promotion Sustainability Marketing Strategy (SMS) responsible consumption Corporate Social Responsibility (CSR) corporate citizen. Business Administration Företagsekonomi Social Sciences Samhällsvetenskap
Online Access:	http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-45263

id	ndltd-UPSALLA1-oai-DiVA.org-hh-45263
record_format	oai_dc
spelling	ndltd-UPSALLA1-oai-DiVA.org-hh-452632021-08-21T05:27:30ZThe influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer?engThe influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer?Perrin, ElisaFerrer, JulietteHögskolan i Halmstad, Akademin för företagande, innovation och hållbarhet2021consumergreen marketingproductpromotionSustainability Marketing Strategy (SMS)responsible consumptionCorporate Social Responsibility (CSR)corporate citizen.Business AdministrationFöretagsekonomiSocial SciencesSamhällsvetenskapSustainable development is an emerging concept based on three pillars: economic, ecological and sustainable. Indeed, more and more consumers around the world are concerned about including this concept in their way of consumption. Then, on the one hand, sustainable development is an integral part of companies from a legal point of view. On the other hand, there is a strong consumer demand for eco-friendly consumption. So, we find it interesting to discuss how companies use sustainability in their marketing strategy to attract the consumer? Student thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-45263application/pdfinfo:eu-repo/semantics/openAccess
collection	NDLTD
language	English
format	Others
sources	NDLTD
topic	consumer green marketing product promotion Sustainability Marketing Strategy (SMS) responsible consumption Corporate Social Responsibility (CSR) corporate citizen. Business Administration Företagsekonomi Social Sciences Samhällsvetenskap
spellingShingle	consumer green marketing product promotion Sustainability Marketing Strategy (SMS) responsible consumption Corporate Social Responsibility (CSR) corporate citizen. Business Administration Företagsekonomi Social Sciences Samhällsvetenskap Perrin, Elisa Ferrer, Juliette The influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer?
description	Sustainable development is an emerging concept based on three pillars: economic, ecological and sustainable. Indeed, more and more consumers around the world are concerned about including this concept in their way of consumption. Then, on the one hand, sustainable development is an integral part of companies from a legal point of view. On the other hand, there is a strong consumer demand for eco-friendly consumption. So, we find it interesting to discuss how companies use sustainability in their marketing strategy to attract the consumer?
author	Perrin, Elisa Ferrer, Juliette
author_facet	Perrin, Elisa Ferrer, Juliette
author_sort	Perrin, Elisa
title	The influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer?
title_short	The influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer?
title_full	The influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer?
title_fullStr	The influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer?
title_full_unstemmed	The influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer?
title_sort	influence of sustainable development in strategic marketing : how companies use sustainability in their marketing strategy to attract the consumer?
publisher	Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet
publishDate	2021
url	http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-45263
work_keys_str_mv	AT perrinelisa theinfluenceofsustainabledevelopmentinstrategicmarketinghowcompaniesusesustainabilityintheirmarketingstrategytoattracttheconsumer AT ferrerjuliette theinfluenceofsustainabledevelopmentinstrategicmarketinghowcompaniesusesustainabilityintheirmarketingstrategytoattracttheconsumer AT perrinelisa influenceofsustainabledevelopmentinstrategicmarketinghowcompaniesusesustainabilityintheirmarketingstrategytoattracttheconsumer AT ferrerjuliette influenceofsustainabledevelopmentinstrategicmarketinghowcompaniesusesustainabilityintheirmarketingstrategytoattracttheconsumer
_version_	1719461251972595712

The influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer?

Similar Items