The influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer?
Sustainable development is an emerging concept based on three pillars: economic, ecological and sustainable. Indeed, more and more consumers around the world are concerned about including this concept in their way of consumption. Then, on the one hand, sustainable development is an integral part of...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet
2021
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-45263 |