Svenska aktiebolags redovisning av lojalitetsprogram och IFRS 15 inverkan på redovisningen
Background: The prevalence of loyalty programs used to attract and keep customers loyal to the company by making return purchases has increased in the marketing strategy used by more and more companies. It is in the nature of a wide variety of loyalty programs to offer consumers benefits in the futu...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet
2021
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-45099 |