En fallstudie av en organisation som arbetar utan marknadsavdelning

• Main Authors: Nylund, Erik, Petersson, Kei
• Format: Others
• Language: Swedish
• Published: Högskolan i Halmstad 2021
• Subjects: Marknadsavdelning; intern marknadsföring; deltidsmarknadsförare; employee branding; Business Administration; Företagsekonomi
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-44996

The influence of the marketing department has decreased while marketing can be seen as vital for companies. The purpose of the study was to examine a company without a marketing department. Further, the essay research the usage of internal marketing of the company. Hence the research questions: what are the benefits and disadvantages with removing the marketing department? What impact does internal marketing have on the company? Researchers have claimed that marketing is everything and everything is marketing which touches the theories, internal marketing, part-time marketers, and employee branding. The study has applied a qualitative research method, thenceforth a deductive research method. Four respondents from a company without a marketing department were interviewed. The conclusion showed that internal marketing is applied by the company and the benefits was an increase of influence by the alternate department, improved efficiency and differentiation. The conclusion further showed that it is complicated for a company to exclude the marketing department.