En fallstudie av en organisation som arbetar utan marknadsavdelning
The influence of the marketing department has decreased while marketing can be seen as vital for companies. The purpose of the study was to examine a company without a marketing department. Further, the essay research the usage of internal marketing of the company. Hence the research questions: what...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan i Halmstad
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-44996 |