A study of consumer behaviour in the digital world - The power of alternatives
As COVID-19 has led to more desktop usage overall it could be said that the screen size has increased for the general consumer. Previous research shows that what device a consumer uses when browsing the internet also affects their behaviour and more particularly their decision making. Previous resea...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Halmstad
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-44630 |