E-commerce in Greece and Sweden: A cross-country investigation of consumer privacy attitudes and behaviours

Purpose: The purpose of this study is to contribute with a cross-country approach to the research about consumers’ online privacy concerns by investigating Greek and Swedish consumers’ privacy attitudes and behaviours in the digital marketplace. Theoretical framework: The study’s theoretical framewo...

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Bibliographic Details
Main Authors: Damanaki, Maria Zoi, Kanaan, Michaela
Format: Others
Language:English
Published: Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet 2021
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-44507