Influencer eller insta(nt) dealbreaker? : En kvalitativ studie om hur företag väljer influencers för att stärka sin kundrelation och sitt varumärke
Social media channels are today an important marketing platform where companies effectively can reach their target groups online through paid advertisements, sponsored posts and electronic word of mouth. Electronic word of mouth can be used by companies to spread their brand through individuals shar...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42286 |