The Influence of Country-of-Origin (COO)Effects in Startups from Emerging Economiesin their Internationalization Process : A case study of Brazil's market and startups

The Country-of-Origin (COO) is an important factor to be considered for startup firms in their international expansion and development. This exploratory study focuses on the influence and impacts of the COO on Born Global startups from emerging economies in their internationalization process. The re...

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Bibliographic Details
Main Author: Pestana Neto, João Pedro
Format: Others
Language:English
Published: Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap 2020
Subjects:
COO
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42240