Have the automobile companies; Honda and Renault achieved to deliver their environmental message to their customers?
Environment friendly, so called green marketing has become a discussed subject and companies are constantly trying to find the best ways to reach the customers with their green message. A trademark is considered to be able to work as a source of information and risk reducer for customers, which can...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2009
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-4177 |