Från Inbound Marketing till Förespråkare : En kvalitativ studie gällande lågengagemangsprodukter ur ett företagarperspektiv
Previous research has shown positive results in the use of inbound marketing on high-involvement products. The purpose of this study is to create deeper understanding and develop the theory of inbound marketing as a marketing strategy for Swedish companies that market low-involvement products. This...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
2019
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-40991 |