A study on effect of Durex social media marketing on Chinese consumer’s purchase intention and Durex’s brand equity
China as the world’s largest social-media marketing place, its way of marketing is dramatically different from its counterpart in the western countries. This is greatly influenced by China’s special social environment and traditional culture. This study focus on the social marketing methods adopted...
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-40067 |