Political Communication Strategies Applied on Business Organizations

The purpose of this paper is to describe the current communication techniques and strategies used by political parties resulting in these parties achieving significant growth, understand the components of those communication techniques in order to isolate the factors attributing to this achieved suc...

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Bibliographic Details
Main Authors: Banis, Alvianos, Johansson, Jonas
Format: Others
Language:English
Published: Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap 2018
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-38244