Stora sportevenemang i mindre städer : En kvantitativ studie om platsmarknadsföring och kunskap-attityd hos invånare vid större sportevenemang
Cities hosting huge sporting events is a growing industry and is a way to market the city towards the rest of the world. The goal is for businesses to make profit, attract tourist and be seen on the global market. However, as its marketed towards external audiences, the locals and how they are affec...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan i Halmstad, Akademin för lärande, humaniora och samhälle
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37361 |