Borde Zlatan ryta till? : En experimentell kvantitativ studie om marknadsaktiviteters påverkan på en Celebrity Endorsers uppfattade varumärkespersonlighet
Problem Formulation: Is the consumers perceived brand personality of a celebrity endorser affected by a marketing activity and its transferred personality? Purpose: The purpose of this study is to explain the correlation and relation between the perceived brand personality of a celebrity endorser an...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37175 |