SUSTAINABILITY MARKETING COMMUNICATION
ABSTRACT Title: Sustainability marketing communication Student: Audrey Maria Supervisor:Venilton Reinert Purpose of the study: Understand how the companies build their communication message to achieve their sustainable positioning. Research Question: How today’s companies integrate sustainability in...
Main Author: | |
---|---|
Format: | Others |
Language: | English |
Published: |
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
2018
|
Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37024 |