Location-based marketing lead to the door of thebrick and mortar store : A study for Swedish clothing companies
The brick and mortar stores are decreasing their field of activity meanwhile online retail is increasing. Hence the purpose of this bachelor thesis is to examine if the clothing industries’ brick a nd mortar stores could change their down going trend by using both location-based marketing and the di...
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34960 |