Ledarskap och Personligt Varumärke : En kvalitativ studie om hur det personliga varumärket påverkar ledarskapet inom banksektorn

Ever since the concept of the personal brand had been coined, observations and surveys of it have become more interesting since it has been proven to have positive effects for leadership and the organization. Since bank employees are responsible for doing business directly to thebank's customer...

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Bibliographic Details
Main Authors: Birgersson, Johan, Larsson, Linus
Format: Others
Language:Swedish
Published: Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap 2017
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34288