No Laughing Matter : A study of the use of comedy in public service announcements

This essay is a study which is intended to explore how public service announcements in broadcast media use humour as a method of conveying their core messages in a manner which is both memorable and persuasive; to consider why humour is chosen as a strategy; and to identify the similarities and diff...

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Bibliographic Details
Main Author: Johansson, Josefin
Format: Others
Language:English
Published: Högskolan i Halmstad 2017
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34176