Creating a suitable strategy for innovation when the industry is frequently changing: The importance of competitive intelligence

Developing a suitable strategy for innovation can be a challenge, and especially if the industry is constantly changing. It is important for firms to be aware of the external environment to be able to create competitive strategies. The knowledge about how to perform competitive intelligences is esse...

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Bibliographic Details
Main Authors: Bäckman, Emma, Ellmarker, Josefin
Format: Others
Language:English
Published: Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap 2017
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33292