A Review of Exhibit Marketing : A Nordic School Perspective
Exhibit marketing can be a remarkably useful promotional practice that generates new applications and can adjust to different situations in the fierce marketplace. However, academics show little interest in this concept as well as its connection to former schools of thought. Accordingly, the purpose...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33258 |