More Effective Trade Shows – What Visitors Are Attracted By
The purpose of this paper is to investigate how investments in trade shows can be made more effective. The method was a descriptive study builds on primary and secondary sources. The primary sources were collected in an anonymous survey where 204 respondents were asked about their experience of trad...
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33001 |