How can catering businesses achieve competitive advantages in Chinese market : Using service differentiation strategy as marketing strategy

How can catering businesses achieve competitive advantages in Chinese market : Using service differentiation strategy as marketing strategy

Bibliographic Details
Main Authors: Bao, Yuanjia, Li, Yanqing
Format: Others
Language:English
Published: Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap 2016
Subjects:
Differentiation Strategy
Service Differentiation
Compet- itive Advantage
Humanistic Management
Human Capital Resource
Customer relationship management
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-32681

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-32681

Similar Items