The Impact of User Weight on Brands and Business Practices in Mass Market Fashion
Overweight people claim to be mistreated by the fashion industry. If they were, it would be in line with branding theory supporting the idea of rejecting fat consumers to improve user imagery for fashion brands. However, fashion companies do not confess to such practices. To shed some light on the s...
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| Format: | Others |
| Language: | English |
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Department of Business Administration School of Business, Economics and Law University of Gothenburg, Gothenburg, Sweden
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31482 |