Social Media in the Business-to-Business environment : International B2B companies utilization of specific social media channels in relation to the overall marketing strategy

Bibliographic Details
Main Authors: Laurenius, Anders, Wikström, Niclas
Format: Others
Language:English
Published: 2016
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-30949