Online communications in tour operators marketing strategies : A case study on how and why do tour operators integrate online communication in their marketing strategies

Online communications in tour operators marketing strategies : A case study on how and why do tour operators integrate online communication in their marketing strategies

The purpose of this thesis is to explore the different Internet tools in a marketing strategy, which can be used within a tour operator in Sweden. The question is why did they choose these specifics Internet tools and how do they use it. Further, this project aims to contribute to the development of...

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Bibliographic Details
Main Authors: Thorbecke, Lysa, Britos, thomas
Format: Others
Language:English
Published: Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap 2015
Subjects:
tour operators
marketing strategy
online communications
tourism
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29412
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spelling ndltd-UPSALLA1-oai-DiVA.org-hh-294122015-09-20T16:42:05ZOnline communications in tour operators marketing strategies : A case study on how and why do tour operators integrate online communication in their marketing strategiesengThorbecke, LysaBritos, thomasHögskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskapHögskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap2015tour operatorsmarketing strategyonline communicationstourismThe purpose of this thesis is to explore the different Internet tools in a marketing strategy, which can be used within a tour operator in Sweden. The question is why did they choose these specifics Internet tools and how do they use it. Further, this project aims to contribute to the development of new knowledge regarding the online marketing strategies in the outbound tourism market.  Student thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29412application/pdfinfo:eu-repo/semantics/openAccess
collection NDLTD
language English
format Others
sources NDLTD
topic tour operators
marketing strategy
online communications
tourism
spellingShingle tour operators
marketing strategy
online communications
tourism
Thorbecke, Lysa
Britos, thomas
Online communications in tour operators marketing strategies : A case study on how and why do tour operators integrate online communication in their marketing strategies
description The purpose of this thesis is to explore the different Internet tools in a marketing strategy, which can be used within a tour operator in Sweden. The question is why did they choose these specifics Internet tools and how do they use it. Further, this project aims to contribute to the development of new knowledge regarding the online marketing strategies in the outbound tourism market. 
author Thorbecke, Lysa
Britos, thomas
author_facet Thorbecke, Lysa
Britos, thomas
author_sort Thorbecke, Lysa
title Online communications in tour operators marketing strategies : A case study on how and why do tour operators integrate online communication in their marketing strategies
title_short Online communications in tour operators marketing strategies : A case study on how and why do tour operators integrate online communication in their marketing strategies
title_full Online communications in tour operators marketing strategies : A case study on how and why do tour operators integrate online communication in their marketing strategies
title_fullStr Online communications in tour operators marketing strategies : A case study on how and why do tour operators integrate online communication in their marketing strategies
title_full_unstemmed Online communications in tour operators marketing strategies : A case study on how and why do tour operators integrate online communication in their marketing strategies
title_sort online communications in tour operators marketing strategies : a case study on how and why do tour operators integrate online communication in their marketing strategies
publisher Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
publishDate 2015
url http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29412
work_keys_str_mv AT thorbeckelysa onlinecommunicationsintouroperatorsmarketingstrategiesacasestudyonhowandwhydotouroperatorsintegrateonlinecommunicationintheirmarketingstrategies
AT britosthomas onlinecommunicationsintouroperatorsmarketingstrategiesacasestudyonhowandwhydotouroperatorsintegrateonlinecommunicationintheirmarketingstrategies
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