Online communications in tour operators marketing strategies : A case study on how and why do tour operators integrate online communication in their marketing strategies
The purpose of this thesis is to explore the different Internet tools in a marketing strategy, which can be used within a tour operator in Sweden. The question is why did they choose these specifics Internet tools and how do they use it. Further, this project aims to contribute to the development of...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29412 |