The Challenges of brand innovation in different brand portfolio strategies
In today’s knowledge-based economies, the global competition has become fiercer. In order to respond to competition and gain a competitive advantage or, in some cases, survive, company takes a variety of means to improve its competitiveness. Companies that do not acknowledge the effective ways to in...
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-27020 |