SMEs gaining ground : How employer branding could be used as a strategic tool for competitive advantage
Background: In a world that is becoming more knowledge-based and where it gets harder to find value-adding employees, employer branding could be used as a way to attract and retain employees, which later can create competitive advantage. Research Question: In order to experience competitive advantag...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-26836 |