Customer Value Creation : How do external factors influence SME's customer value creation in a new foreign market? A case study of Axelent A.B.
When companies go international some factors present in the host country act like forces that might drive the company to standardize or adapt its strategies. The choices between to standardize or to adapt to local needs are of a great importance, since it can have significant impact in the company’s...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25597 |