Integration of Green Marketing within the Automotive Industry - A case study of four car manufacturers on the Belgian market
The last past years have seen the emergence of some changes in the whole society as well in the concerns than in the behaviour. Indeed, people are now more and more concerned about the ecology and it is in this optic that the researchers have dealed with this thesis. The purpose of this thesis is to...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2009
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2496 |