How people react to product placement: A comparative study between normal product placement and non-ethical product placement.
Product placement is more and more present in movies. Therefore, this paper is to research the reaction of French young people towards product placement, while differentiating “normal” product placement and non-ethical product placement, i.e. placement of computers, phones… against the placement of...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
2013
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-22433 |