“Generation Y” Do their belonging to a generation determine choice of communication tool?
This research paper will, based on the frame of references and through a quantitative study, describe how Generation Y prefers to communicate with customer service departments. The purpose is to help companies lower their expenses by focusing on one of the two traditional communication tools, teleph...
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2013
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-22426 |