Sponsring i Sverige

The purpose to this study is to find an understanding of the effects of how sponsorship can affect companies and their business and at the same time get a better understanding of how sponsorship is or can be used as a marketing tool in today’s marketing. By using a quality research method we have c...

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Bibliographic Details
Main Authors: Andersson, Jenny, Torstensson, Solveig
Format: Others
Language:Swedish
Published: Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET) 2008
Subjects:
PR
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2022