A study of factors affecting a firm’s global brand name strategy
In the past few years, the importance of global brand names has increased significantly for companies in the global market, global brand names are now considered as a fundamental constituent of the marketing field. The brand name represents a strong impact in the success of a product or service....
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-16189 |