Creating a visual brand identity : The case of Charles Picard's Company
This Bachelor thesis is about the set up of a visual brand identity by a company, confronted to a growing competition due to globalization and proliferation of the offer on the market. Its stake is to explore and analyze the creation process of the visual identity, in order to permit entrepreneurs w...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-16001 |