Hur återförsäljare kan arbeta med sitt varumärke : En fallstudie bland klädåterförsäljare i Halmstad
The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, whi...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15711 |