Customer driven innovation
Cooperation between customers and companies has existed for a long time. However, the role of a customer was rather passive and organizations were the ones who dictated their rules and took a leading role in the process of product creation. With a course of time the situation has been changed and cu...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap
2011
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-921 |